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Make it Miami. Whoever, or whatever enters Miami experiences a glow up, because there's something in the water here...MAGIC.
For DJ Khaled's MCX X Snipes collaboration. we exported that magic to the world.
Starting with a concept film about the 'magic' in the water, the campaign rolled out across social and retail, culminating in a series of creator and in-store activations.
Team
Creative Direction: Myself
Anne Mills Cote, Calum Torbert, Matty Davis
Ella Murray + Adrian Harris
Emma Weir , Matt Klemara
Jack Ward, Dan Coultas
Nicole Sime, Rob Whittaker
Irresistible
Director + Photographer: Munachi
Social Edits: Mads Hesmert
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