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To launch Pringle's new spicy range we pitted Cole Palmer's chill persona against a series of heated situations. Upping the temperature with weird questions, we let his personality shine through, then sat back and watched the internet throw fuel on the fire.
Things blew up. Then Chelsea featured the bizarre meal deal we'd uncovered in their kit launch, cementing Cole's love of jam sandwiches (and our campaign) firmly into culture.
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