To launch PSG's new kit ahead of them touching down in California for the FIFA Club World Cup, we borrowed from LA's West Coast culture and enlisted the club's community. Dropping the campaign with a track from Booba and Blessd to take Paris to the world in the afterglow of the UCL triumph.

“Ici c’est Paris” is more than just a song. It’s a unifying anthem, a heartfelt tribute, and a love letter to Paris, to PSG, and to its global influence.